Why Exhibit at Bullseye Preparedness & Outdoors Expo?
Few marketing methods result in a
measurable return on investment.
Interactions, booth visits, participation, contacts, leads, sales and
networking are all measurable results.
3 stages of a sale:
Attention – Interest - Desire
answers – solutions – resolutions – feelings – opportunity - benefits
Your booth is an investment; view it as such.
2 or more booths increases exposure time –
allows more opportunity to grab their attention; invite them in!
Invite attendees into your
booth – Greet them – Grab their attention/interest – Setup Early – Relax before
opening to the public
Make a plan:
Know yourself – your products – your customers
Have an elevator pitch: you
have 15 seconds or less to break through.
Develop a budget: Fees
to exhibit – promo items/giveaway – staff – display/banner
Set Goals: # of
sales – referrals – get feedback – follow up!
Set aside time after the show to follow up!
Offer Expo Exclusive pricing!
Acknowledge every attendee; tell them
who you are
Make eye contact, use new signs
Ask smart questions, assume they are
your biggest customer
Adapt your pitch to whom you are
Always have something in your hand
Deliver a memorable departure, stand
Make personal connections
Be persistent, be positive: attitude
Network with other vendors
Make them wait or ignore them
Play on your phone or mobile device
Sit down, hide your identity
Waste time or make them guess
Leave early, be bashful or obnoxious
Interrupt or disrupt others
Make them beg for information or
Promote your participation with media, on social media, with
your email lists, etc!